Cindy Shipp Becomes WorldWise Imports Director of Operations

Las Vegas — WorldWise Imports, the North American leader in classic games, today announced that Jeff Tidball is stepping down as its Chief Executive Officer to pursue the development and publication of new original games at his company Left Justified Studio.

Cindy Shipp, previously WorldWise’s Sales & Operations Manager, is taking over leadership of the company as its Director of Operations. The company will immediately recruit a new sales lead to assume many of Shipp’s previous sales duties.

Cindy has been in the game industry for the last 30 plus years. She started as a sales clerk and worked her way up to Vice President, with focus on inventory control and IT/POS for the 95 retail stores at The Game Keeper, Inc. She worked there for 25 years until its acquisition by Wizards of the Coast, then by Hasbro. Eight years ago, she moved to Las Vegas to work with Cheryl Stern, to develop and grow WorldWise Imports as a leader in the wholesale classic game business. Her work in both the retail and wholesale side of the industry gave her a unique perspective to work with her customers to develop product lines suited for their individual needs. 

During his tenure at WorldWise, Tidball led a rebranding of the corporate image of both WorldWise and its original games publishing branch, Play All Day Games. He further restructured and modernized internal and customer-facing processes and systems. Jeff will continue to support WorldWise as an R&D consultant, both advising on and developing future Play All Day Games releases. 

“We are very grateful for Jeff's insight over the past 12 months. He helped the company modernize and become a more efficient wholesale supplier. We are delighted by his willingness to continue working on future titles for the Play All Day Games Brand,” said Shipp. 

Based in Las Vegas, WorldWise Imports was founded in 2000 by retail industry veterans Cheryl and Michael Stern to serve the hobby and game industries. It pioneered dropshipping in the retail games marketplace and remains the leading North American supplier of classic games, including chess, go, backgammon, and checkers. Its publishing brand, Play All Day Games, is the maker of evergreen bestsellers Curses! and Weed-opoly. It is the exclusive master distributor of Vesuvius Media games, including Catapult Feud, in North America.

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For more information, contact Cindy Shipp at +1 (702) 643-0100 or

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